Object Record
Images
Metadata
Object Name |
Booklet |
Date |
August 1956 print date |
Title |
A new kind of Ford for '57 |
Description |
Advertising booklet, color printed on off-white paper. Booklet is two sheets of paper folded in half and stapled to form 8 pages, then folded in half vertically. Front cover has a color illustration of a woman standing beside a car with a cityscape in the background; printed inscription in black at top right: "Introducing for '57, a big / new kind of Ford...with / the Touch of Tomorrow!", with a five paragraph description of new features below. The interior pages have color illustrations and printed descriptions of various Ford models and features. The back cover has illustrations and text oriented in opposite directions on each side of the center crease, suggesting it may have been distributed folded in a narrow brochure format; one side has a color illustration of a man in a car talking to two women standing beside the car, with inscription at top: "A new kind of Ford for '57;" the other side has an illustration of a dashboard with inscription at top: "These options bring you expensive-car luxury at low Ford prices!", accompanied by text describing accessories. Stamped inscription on front and back covers: "NEW DORP FORD / 135 NEW DORP LANE / S. I. 6, N. Y. - EL. 1-9400." (Keywords: Staten Island, New York City, Twentieth Century) |
Earliest Date |
1956 |
Latest Date |
1956 |
Maker |
Ford Motor Company |
Material |
Paper |
Subjects |
Automobile dealerships Automobiles Advertisements Advertising Ephemera |
Lexicon Sub-category |
Advertising Medium |
Catalog Number |
X17.0072 |
Support Acknowledgment |
Online Collections Database record made possible by Barbara Newington, January 2018. |
Legal Status |
Items represented here are from the collections of the Staten Island Historical Society. Materials reproduced for personal non-commercial use must credit the Staten Island Historical Society. Commercial licensing is available. |