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Object Record

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Object Name Postcard
Date July 1957
Description Advertising postcard for Westerleigh Savings and Loan Association, 832 Jewett Avenue, Staten Island. Printed in shades of maroon and green. Illustration of a woman holding an umbrella upside down to catch coins that are raining down; with words "EXTRA EARNINGS / POUR IN / Save by July 10!" and additional printed text including current dividend rates ranging from 3% to 3 1/2%. Reverse has text and graphics, a blank space for a mailing address, and a bulk rate postage indicia in the corner.
(Keywords: Twentieth Century, New York City)
Acquisition Gift of Resolution Trust Corp
Ownership and History The graphic on this postcard evokes the lyrics to the song "Pennies from Heaven" which was first introduced in 1936 but was recorded by Sarah Vaughan in 1957.

This is one of a series of advertising postcards used by the Westerleigh Savings and Loan Association in the 1950s and 1960s, each using a different lighthearted illustration or verbal pun.
Earliest Date 1957
Latest Date 1957
Material Paper
Subjects Banking industry
Advertising
Women
Money
Ephemera
Lexicon Sub-category Documentary Artifact
Catalog Number 92.021.0002
Support Acknowledgment Online Collections Database record made possible by the Staten Island Historical Society, October 2014.
Legal Status Images and text in this database are copyrighted by the Staten Island Historical Society unless otherwise noted. Items represented here are from the collections of the Staten Island Historical Society. Materials reproduced for personal non-commercial use must credit the Staten Island Historical Society. Commercial licensing is available.