Advertising postcard for Westerleigh Savings and Loan Association, 832 Jewett Avenue, Staten Island. Printed in shades of maroon and green. Illustration of a woman holding an umbrella upside down to catch coins that are raining down; with words "EXTRA EARNINGS / POUR IN / Save by July 10!" and additional printed text including current dividend rates ranging from 3% to 3 1/2%. Reverse has text and graphics, a blank space for a mailing address, and a bulk rate postage indicia in the corner.
(Keywords: Twentieth Century, New York City)
|Acquisition||Gift of Resolution Trust Corp|
|Ownership and History||
The graphic on this postcard evokes the lyrics to the song "Pennies from Heaven" which was first introduced in 1936 but was recorded by Sarah Vaughan in 1957.
This is one of a series of advertising postcards used by the Westerleigh Savings and Loan Association in the 1950s and 1960s, each using a different lighthearted illustration or verbal pun.
|Lexicon Sub-category||Documentary Artifact|
|Support Acknowledgment||Online Collections Database record made possible by the Staten Island Historical Society, October 2014.|
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