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Object Name Booklet
Date ca. 1890
Title Language of Flowers
Description Booklet with paper cover. Front and back cover are chromolithographed. The front has an illustration of a woman among flowers; the back cover has an illustration of flowers and leaves. Printed inscription on front cover: "LANGUAGE OF / FLOWERS. / COMPLIMENTS OF THE / Anglo-Swiss Condensed Milk Co. / 82 Hudson Street, NEW YORK CITY. / Copyrighted. Published by the Tuscarora Advertising Co." Pages 1-4 and 5-8 each have two columns, one titled "FLOWERS" and the other titled "SENTIMENTS", giving an alphabetical list of flowers and their associated meanings. In the center of the booklet are 4 unnumbered pages advertising the dairy products of the Anglo-Swiss Condensed Milk Company.
(Keywords: New York City)
Acquisition Gift of Jacques Noel Jacobsen
Ownership and History The Anglo-Swiss Milk Company, which advertised its products in this novelty booklet, merged with Nestle in 1905.

The booklet promotes the idea that gifts of flowers could convey specific sentiments. Some of the flowers listed include:
Azalea = Romance
Buttercup = Riches
Dahlia = Forever thine
Hibiscus = Delicate beauty
Hyacinth = Jealousy
Lilac = First emotion of love
Lily of the Valley = Return of happiness
Marigold = Cruelty
Mistletoe = I surmount all difficulties
Rose = Beauty [followed by a list of specific types of roses and their meanings]
Yellow Rose = Decrease of love
Earliest Date 1887
Latest Date 1901
Maker Tuscarora Advertising Co. [publisher]
Material Paper
Subjects Advertising
Flowers
Milk
Ephemera
Lexicon Sub-category Documentary Artifact
Catalog Number 42.017.0001
Support Acknowledgment Online Collections Database record made possible by the Staten Island Historical Society, May 2015.
Legal Status Items represented here are from the collections of the Staten Island Historical Society. Materials reproduced for personal non-commercial use must credit the Staten Island Historical Society. Commercial licensing is available.