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Object Name Card, Trade
Date ca. 1878-1886
Description Trade card. Chromolithograph on paper. Humorous illustration of young men riding high-wheel bicycles; they are passing by two young women and a girl who are holding colorful bouquets of flowers; at left a man wearing an apron holds a box filled with seed packets. Inscription printed inside and on the box: "REID'S / PRIZE FLOWER / SEEDS. / 1ST PRIZE". Printed on the front of a table next to the man: "REID'S / Celebrated / and Popular / Flower SEEDS". Printed at bottom left: "ROCHESTER, N.Y." Printed at bottom right: "MENSING & STECHER, LITH. ROCHESTER, N.Y." Reverse has a printed list of the types of flower seeds available and the prices.
(Keywords: New York)
Acquisition Gift of Virginia (Pardee) Cutting
Ownership and History William H. Reid established his seed business in Rochester, New York in 1872. He was described in "The Industries of the City of Rochester" (Elstner Publishing Co., 1888) as follows: "William H. Reid, Seedsman, Importer and Consignor of Seeds - No. 75 State St., Wisner Block. Mr. William H. Reid is an influential factor in the vast industry that has given Rochester the sobriquet of the Flower City, he being a dealer in flower seeds exclusively, employing seventy-five persons, having one hundred thousand customers who are scattered all over the United States, the seeds supplied by him being, in all reasonable probability, planted by a million different persons annually."
Earliest Date 1878
Latest Date 1886
Maker Mensing & Stecher
Material Paper
Subjects Flowers
Bicycles & tricycles
Lexicon Sub-category Advertising Medium
Catalog Number 37.005.0027
Support Acknowledgment Online Collections Database record made possible by the Staten Island Historical Society, May 2015.
Legal Status Items represented here are from the collections of the Staten Island Historical Society. Materials reproduced for personal non-commercial use must credit the Staten Island Historical Society. Commercial licensing is available.