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Object Name Pin
Date 1964
Title Verrazano-Narrows Bridge
Description Round pin button, white with black printing; design features an illustration of the Verrazano Narrows Bridge at top. Inscription below reads: "VERRAZANO - NARROWS BRIDGE / 'SYMBOL OF A CHALLENGING HERITAGE' / OFFICIAL / OPENING / NOVEMBER 21, / 1964". At bottom is a circular seal with a torch and wreath, encircled by the words "ITALIAN HISTORICAL SOCIETY OF AMERICA" and at the lower edge of the button are the words, "INSPIRATIO PER EXEMPLUM". Printed on edge of reverse: "COLUMBIA ADV. CO. RICHMOND HILL 10 NY". Reverse has a safety pin for attaching.
(Keywords: New York City, Commemorative)
Acquisition Gift of Phyllis Harnick and Vivian Bernstein
Ownership and History This pin is a souvenir of the 1964 opening of the Verrazano-Narrows Bridge, which created the first direct automobile link between Staten Island and the rest of New York City.

The pin is part of a collection of papers, photographs, objects, and ephemera from the home of Lillian and Norman Freilich, presented to the Staten Island Historical Society by their two daughters. The Freilich family resided on Ward Avenue in Tompkinsville, Staten Island.

The maker of this pin, the Columbia Advertising Company in Queens, New York, was founded by Aaron ("Al") Cohen in the 1930s. Originally established to install sound systems, the firm helped politicians seize the new opportunities in public address, and quickly added campaign buttons to the growing business enterprise. An energetic and politically-minded entrepreneur, Mr. Cohen regularly attended political club meetings and rallies. Parade floats and high-powered searchlights were also among his company's many offerings.
Earliest Date 1964
Latest Date 1964
Maker Columbia Advertising Co.
Subjects Bridges
Lexicon Sub-category Personal Symbol
Associated People Freilich, Norman Lincoln
Catalog Number 06.001.0006
Support Acknowledgment Online Collections Database record made possible by the Staten Island Historical Society, June 2014.
Legal Status Items represented here are from the collections of the Staten Island Historical Society. Materials reproduced for personal non-commercial use must credit the Staten Island Historical Society. Commercial licensing is available.