|Object Name||Negative, Film|
|Photographer||Flamm, Herbert A.|
|Date||January 24, 1956|
|Collection||Herbert A. Flamm Photograph Collection|
Original B&W film negative. View of a freestanding billboard with an illustration of a car. Inscription on the billboard: "1956 DESOTO / DESIGNED FOR THE SUPER HIGHWAY AGE...SEE IT AT / NELSON K. MINTZ / RICHMOND TERRACE - LAFAYETTE AVE. / SALES PARTS SERVICE." Sign at the top of the billboard: "Richmond Poster." The billboard was located at Hylan Boulevard and Midland Avenue on Staten Island. The original negative sleeve has the photographer's handwritten inscription: "Richmond Poster 1-24-56 / Hylan & Midland - DeSoto - Ballantine / Hylan & Bedford - Embassy Room / Hylan & Lincoln / Rich Storage / Embassy 2 / Ballantine 2 / Desoto 4 / Rich Stor 4."
(Keywords: New York City, Twentieth Century)
|Film Size||8 x 10|
|Acquisition||Gift of Herbert A. Flamm|
|Ownership and History||This photograph was taken for Richmond Poster, which was for many years Staten Island’s primary billboard and outdoor advertising company. The company was one of photographer Herbert A. Flamm’s steadiest clients. Flamm also photographed the Nelson K. Mintz dealership and automobiles on display.|
|Lexicon Sub-category||Documentary Artifact|
Mintz, Nelson K.
|Support Acknowledgment||Online Collections Database record made possible by the Staten Island Historical Society, January 2017.|
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