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Title [Billboard, DeSoto]
Object Name Negative, Film
Photographer Flamm, Herbert A.
Date January 24, 1956
Collection Herbert A. Flamm Photograph Collection
Description Original B&W film negative. View of a freestanding billboard with an illustration of a car. Inscription on the billboard: "1956 DESOTO / DESIGNED FOR THE SUPER HIGHWAY AGE...SEE IT AT / NELSON K. MINTZ / RICHMOND TERRACE - LAFAYETTE AVE. / SALES PARTS SERVICE." Sign at the top of the billboard: "Richmond Poster." The billboard was located at Hylan Boulevard and Midland Avenue on Staten Island. The original negative sleeve has the photographer's handwritten inscription: "Richmond Poster 1-24-56 / Hylan & Midland - DeSoto - Ballantine / Hylan & Bedford - Embassy Room / Hylan & Lincoln / Rich Storage / Embassy 2 / Ballantine 2 / Desoto 4 / Rich Stor 4."
(Keywords: New York City, Twentieth Century)

Film Size 8 x 10
Acquisition Gift of Herbert A. Flamm
Ownership and History This photograph was taken for Richmond Poster, which was for many years Staten Island’s primary billboard and outdoor advertising company. The company was one of photographer Herbert A. Flamm’s steadiest clients. Flamm also photographed the Nelson K. Mintz dealership and automobiles on display.
Earliest Date 1956
Latest Date 1956
Subjects Advertising
Automobile dealerships
Lexicon Sub-category Documentary Artifact
Associated People Mintz, Nelson K.
Catalog Number 79.022.1327
Support Acknowledgment Online Collections Database record made possible by the Staten Island Historical Society, January 2017.
Legal Status Images and text in this database are copyrighted by the Staten Island Historical Society unless otherwise noted. Items represented here are from the collections of the Staten Island Historical Society. Materials reproduced for personal non-commercial use must credit the Staten Island Historical Society. Commercial licensing is available.