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Title [Billboard, Knickerbocker Beer]
Object Name Negative, Film
Photographer Flamm, Herbert A.
Date December 10, 1956
Collection Herbert A. Flamm Photograph Collection
Description Original B&W film negative. View of a billboard on the side of a building at the corner of Broad Street and Tompkins Avenue in Stapleton, Staten Island. The billboard has an advertisement with an illustration of a man wearing a tricorn hat and holding a glass. Inscription: "HAVE A / Knick! / Knickerbocker / BEER". Sign at the bottom of the billboard: "Richmond Poster". Next to the building is a service station with two cars parked at the gas pumps. The original negative sleeve has the photographer's handwritten inscription: "Rich Poster / 12-10-56 / Knickerbocker / Broad & Tompkins / 6 each."
(Keywords: New York City, Twentieth Century)
Film Size 8 x 10
Acquisition Gift of Herbert A. Flamm
Ownership and History This photograph was taken for Richmond Poster, which was for many years Staten Island's primary billboard and outdoor advertising company. The company was one of photographer Herbert A. Flamm's steadiest clients.
Earliest Date 1956
Latest Date 1956
Subjects Advertising
Automobile service stations
Lexicon Sub-category Documentary Artifact
Catalog Number 79.022.1331
Support Acknowledgment Online Collections Database record made possible by the Staten Island Historical Society, November 2016.
Legal Status Images and text in this database are copyrighted by the Staten Island Historical Society unless otherwise noted. Items represented here are from the collections of the Staten Island Historical Society. Materials reproduced for personal non-commercial use must credit the Staten Island Historical Society. Commercial licensing is available.