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Collection Name Max Schmidt Records
Title Come to Beautiful Midland Beach
Date July 1916
Description Printed program, 4 pages. Front cover has a photograph of Max Schmidt in his band uniform. Printed inscription: "Come to Beautiful / MIDLAND / BEACH / DANIEL W. LEONARD, Manager / MAX SCHMIDT / The Famous / Musical Director / with his / 'BAND WHITE AND / GOLD' / Late of New Amsterdam / Theatre, Criterion, Brighton / Beach. At Midland from / 1903 to present entire Sum- / mer. / Superior to any / Military Band / of / Equal Size / in the / United States / HIGH-CLASS / BAND / CONCERTS / Afternoons / and / Evenings / In the preparation of his programs, Mr. Schmidt aims always to please, not only the musical student and lovers of music in its highest form, but the / great public who make no pretense to any knowledge or appreciation of high art in music, but who become enraptured with the popular melody and the / familiar strain, especially when rendered in the style and manner in which they will be at these Concerts. / To harmonize these extremes -- the classical and the popular -- it is required that the educated musician and critical listener be of broad and generous / spirit, and recognize the fact that the FIRST DUTY of even the best military band in the world is, TO PLEASE THE PUBLIC, and this is the aim of MAX SCHMIDT / and his 'BAND WHITE AND GOLD'."

The two interior pages and back page have the heading "MIDLAND BEACH NEWS". The two interior pages have a column titled "Beach News" with information about Midland Beach's restaurants, entertainments, real estate, and notable individuals. Businesses mentioned include The Tea Garden, "a very fine Chop Suey restaurant," and May's Hotel. The pages also include advertisements for Midland Beach businesses. The second page has a listing of "MUSICAL EVENTS / FOR WEEK OF JULY 9, 1916."

The back page has advertisements and the results of various contests that took place at the Woodland Beach Fourth of July celebration. Contests included pie eating, swimming, bean guessing, egg race, tug of war, and best decorated bungalow.

(Keywords: New York City, Early Twentieth Century, Music, Bands, Performer, German American)

(This is an individual item contained within the Max Schmidt Records collection. It is part of the series entitled Administrative Records. See collection, series, and/or item records of the same collection for additional information.)
Biography and History Max Schmidt and his "Band White and Gold" were popular entertainers for many years at Midland Beach, Staten Island. Newspapers in the early 1900s also reported on their concerts at various locations in Brooklyn and Manhattan, and at New Jersey shore resorts.

Daniel Leonard was manager of the resort at Midland Beach until 1929. He became involved in local politics and later worked as an assistant to two Staten Island borough presidents.
Legal Status Items represented here are from the collections of the Staten Island Historical Society. Materials reproduced for personal non-commercial use must credit the Staten Island Historical Society. Commercial licensing is available.
Physical Extent 12.375" H. x 9.5" W.
Acquisition Gift of Mrs. Walter S. Carell
Catalog Number 63.013.0001
Object Name Program
Archival Description Level Item
Parent Record MS113.001
Subjects Musicians
Beaches
Entertainers
Bands
Advertisements
Earliest Date 1916
Latest Date 1916
Lexicon Sub-category Documentary Artifact
Associated People Schmidt, Max
Leonard, Daniel W.
Support Acknowledgment Online Collections Database record made possible by the Efron family in memory of Dr. Meryl Efron, September 2016.